During my time at Tafi I had the privilege to develop a comprehensive branding strategy for their groundbreaking Astra SDK. Understanding the innovative nature of the software development kit, we aimed to capture its essence in a visually stunning and communicative way. From crafting a dynamic logo that encapsulates the versatility of Astra SDK, to designing a captivating landing page that serves as both an informative and aesthetic hub, my goal was to create an identity that would resonate with developers and businesses alike. By focusing on simplicity, user engagement, and a cohesive color palette, I laid the foundational elements for a brand that is as compelling as the technology it represents.
