MIT45, a leader in the herbal shot industry, needed a refreshed brand identity and packaging to reflect its premium product line and elevate its market presence. The goal was to create a cohesive, modern, and impactful design system that resonates with both existing and new audiences.
The updated packaging combines sleek typography, bold color contrasts, and clear supplement facts, emphasizing transparency and premium quality. The new dropper design enhances usability, offering customers a better experience.
The MIT45 rebrand successfully elevated the brand’s presence in a competitive market, driving meaningful engagement and setting the stage for future growth.
Key Highlights:
• 20% Increase in Brand Recognition
• 15% Growth in Sales
• 30% Increase Customer Retention
• Positive Stakeholder Feedback
